Audience fallacies occur when we make assumptions about the thoughts, opinions, or intentions of an audience. For example, it is and audience fallacy if I am writing a textual analysis about a magazine ad with the image of a puppy, then I say that the image of the puppy makes the viewer feel happy, even though I don’t know the viewer or if he/she is indeed happy. An authorial fallacy is when assumptions are made about the intentions of an author when no evidence is there to support those assumptions. For instance, if an artist paints a still life of a bowl of fruit, it is a fallacy to assume that the artist’s intent was for the viewer to want to go buy fruit after viewing his/her painting. Fallacies are significant because if they are present in our writing or work it makes it less credible.
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