The overall topic and argument of my papers and projects for this semester dealt with the construction of celebrity identity as a brand or product. One article that I can relate to my topic and expand upon my argument is “Inventing the Cosmo Girl” by Laurie Ouellette. While in my papers I discussed the construction of Celebrity Identities, Ouellette’s article focused on the way Cosmopolitan magazine constructs an identity of the ideal “pink color” sociable young woman, also known as the “Cosmo Girl”. I discussed how by constructing the identities of celebrities in advertisements, the companies were creating a way to appeal to consumers that aspire to obtain a certain aspect of said identity. In a way the “Cosmo girl” is also an advertisement to get consumers who want traits of the “Cosmo Girl’s” constructed identity to buy products or merchandise recommended by the magazine in order to become a “Cosmo Girl”. For example an advertisement for a special hair accessory that allows a women to have a professional up do for work and a quick and easy party style for clubbing afterwards, just like a “Cosmo girl” would need. Another article that relates to my topic is “Black Sitcom Portrayals”. The article discusses the construction of African American families on television. Just like how I did my papers, the article used elements of textual and contextual analysis to illustrate the construction of African American families in shows and also illustrate how the shows portrayed limited potential for economic achievement within an African American community. This added to a media constructed image of race. This relates to how I discuss the media constructed image of celebrity.
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